Most artists plan their next release. Very few plan their next decade. A 10-year plan doesn’t mean you know every detail. It means you know your direction. When you zoom out, your decisions change.
Instead of asking:
“What will go viral?”
You start asking:
“What skills do I need to master?”
“What assets will I fully own?”
“What reputation am I building?”
A 10-year vision includes:
• Catalog size goals
• Touring development
• Business infrastructure
• Skill expansion
• Brand evolution
If you don’t think long-term, you make short-term emotional decisions. And emotional decisions cost ownership. Ten years from now, I don’t just want songs online. I want leverage. I want equity. I want impact. Time rewards strategy.
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