Music as Cultural Ambassadorship

Why Every Independent Artist Should Have Their Own Website

Social media is an incredible way to reach new listeners, but it shouldn’t be the foundation of an artist’s career. Algorithms change, platforms come and go, and accounts can be limited or removed without warning. That’s why I believe every independent artist should have a place online that they truly own. A website is more…
Building Infrastructure Instead of Chasing Approval

Early in music, many artists chase approval. Approval from blogs. Approval from labels. Approval from gatekeepers. But approval doesn’t equal ownership. Infrastructure does. Infrastructure looks like: • A functioning website • Direct-to-fan sales • Organized catalog • Clear brand identity • Repeatable systems Instead of asking: “Who will validate me?” I ask: “What can I…
The Real Meaning of Being an Independent Artist

Independence doesn’t mean doing everything alone. It means controlling the direction. There’s a difference. Being independent means: • Owning your masters • Controlling your brand image • Making strategic decisions • Building your own infrastructure It’s not about rejecting partnerships. It’s about entering partnerships from strength. Ownership changes how you move. When you own your…

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