Independence doesn’t mean doing everything alone. It means controlling the direction. There’s a difference.
Being independent means:
• Owning your masters
• Controlling your brand image
• Making strategic decisions
• Building your own infrastructure
It’s not about rejecting partnerships. It’s about entering partnerships from strength. Ownership changes how you move. When you own your catalog, you think long-term. When you own your platform, you communicate differently. When you own your brand, you protect it differently. Independence is responsibility. It’s also power. And power, when managed correctly, creates freedom.
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